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Become a member of Swiss Quality Hotels
A wide range of specific sales & marketing activities means that our brand has a lot of impact on the world market. We win over new partners this way, which allows us to generate additional turnover for our member hotels.
We fulfil our mission by using a high-performance and state-of-the-art reservation system. It focuses on the specific needs of our markets and members. We constantly develop new sales channels and integrate them into our portfolio. We constantly monitor the developments and trends in the tourism sector, which allows us to provide competent advice to our members and help them optimise their market position.
Through constantly monitoring the needs of our customers and taking the appropriate measures Swiss Quality Hotels has positioned itself as the preferred partner in the market.
Why become a member of Swiss Quality Hotels International(SQHI)?
- You join an internationally recognised Swiss brand
- You retain your individuality
- You can rely on personal, local support and advice
- You increase your turnover
- You reach new source markets
- You are represented at the most important international trade fairs and workshops
- You benefit from the GDS code ”QO”, which is exclusive for all Swiss Quality members
- You benefit from a global network
- You benefit from well-negotiated contracts with partners
How do I become a member of Swiss Quality Hotels International?
Would you like to have more detailed information about the Swiss Quality Hotels membership or would you like to discuss a possible membership with us, then please contact:
Eva Fischer, general manager
Tel.+41 (0)44 928 27 27 - Fax + 41 (0)44 928 27 28 - Email: Eva Fischer
Opinions of the member hotels

Kurt Künzli
Hotel ABC, Chur
Member since 1992
Advantages of a SQHI membership

I am a member of Swiss Quality Hotels because:
  • a stand-alone strategy is not an option for a medium-sized hotel
  • the name speaks for itself (Swissness and quality)
  • there is great competence in the area of e-marketing and sales
  • you can really feel that members are looked after personally
  • membership leaves plenty of room to manoeuvre
  • the price/performance ratio is right

Michael Max Müller
Managing Director
Hotel Hirschen, Wildhaus
Member since 2012
Benefit of a SQHI membership

The hotel business has faced great challenges in the past few years. The development of the online jungle is advancing at a great pace and the demands made by guests require greater flexibility and change almost daily. It is almost impossible these days to meet the ever increasing requirements and demands of modern guests as an individual hotel. SQHI provides professional and very competent support here.
Being connected to the distribution systems of SQHI means that we are always up to date and we have almost doubled our online turnover. We benefit from lower commission rates and central purchasing discounts, and thanks to the professional link to the rating platforms we have significantly improved our guest reviews.
We appreciate the very personal and innovative collaboration with SQHI very much – for us, SQHI membership is clearly one of the most important cornerstones of our recipe for success!

Dr. Carlo Fontana
General Manager
Hotel Lugano Dante, Lugano
Member since 1992
We are proud to be a member of SQHI

  • it operates with competence and strong passion for hospitality and is a non-profit organization
  • the staff works with accuracy, efficiency and courtesy giving continuous support to its members
  • more than 25 years of experience based on hoteliers needs and wishes, together with a professional team able to anticipate market trends.
  • strong brand, reflecting the international known concept of Swiss Quality: professionalism, efficiency and safety.
  • QI and Q2 are requested, enhancing the standards of the whole hotel group.
  • IT & technical services always a step ahead with a very strong channel distribution strategy, boosting hotel sales.
  • They let the hoteliers free to express their individual qualities (regional characteristic, etc.) giving continuous support with customized services tailored to hotel needs
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