“Swiss Quality Hotels“ (SQHI), created on 1st January, 2004, from the former “Top Welcome Swiss Hotels“, is delighted to announce that its highly proactive strategy has led to yet further success. The number of hotels belonging to the sales and marketing organisation has increased to 69 hotels in Switzerland, Germany and Austria.
Amongst the new members are:
Hotel Coronado****, Mendrisio (to open in November 2005
Hotel Acquarello***, Lugano
Hotel an der Aare***, Solothurn (to open in January 2005
Hotel Drachen***, Bale
Garten-Hotel Sandi***, Bad Ragaz
Hotel das Reinisch, Schwechat-Vienna
SQHI is also delighted to be able to welcome the Hotel Das Reinisch****, Schwechat-Wien – its first Austrian member – to the group. “The expansion is progressing at full steam” according to the Managing Director of SQHI, Eva Fischer. Discussions with hotels in, amongst others, Italy, France, Austria and Germany are currently taking place. Two well-known German establishments, the Wittelsbacher Hof in Garmisch-Partenkirchen and the Königshof in Cologne already joined forces with SQHI at the beginning of 2004.
Special Benefits for TCS Members
As a result of a new collaboration, members of the TCS and BlueSplash organisations are now also able to benefit from attractive and exclusive offers, with stays at SQHI hotels at preferential rates. The collaboration with the TCS extends beyond Switzerland, including a total of 24 well-known European automobile associations such as ADAC, plus AAA (America) and CAA (Canada). BlueSplash is a platform of the Blue Cross which provides its members with a range of reductions on services such as care hire.
The extension of the distribution network direct via “Cendant” and other worldwide suppliers has also had a positive effect on the business. The dramatic increases in turnover registered at the SQHI headquarters in Stäfa can be traced back in particular to the contracts with these suppliers, as well as to the successful launch on the Chinese market, with more than 300 groups in the current year. Similar pleasing results are also as a result of the SQHI reservations system “QualityOnline” xml-Interface-Link with a range of tour operators worldwide, as introduced this year. A satisfied Eva Fischer also believes the dramatic increase in the volume of reservations is a direct result of this move.