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By creating the new two-way channel manager tool for the SQHI reservation system the hotel group managed to acquire many new customers, which positively impacts on turnover. In 2013 SQHI managed once again to increase sales by 23.55% to 32.131 million Swiss francs.

In 2013 the users of the online review portal TripAdvisor have again voted five Swiss Quality Hotels into the top 25 hotels in Switzerland. The winners include Hotel Belvedere in Grindelwald (awards in three categories) as well as Hotel Lugano Dante in Lugano, Hotel Helmhaus in Zurich, Hotel Belvoir in Rüschlikon and Hotel Sport in Klosters. SQHI is proud of these results and extends its congratulations to the hotels.

Around the world, ‘Swiss Quality’ is synonymous with high quality, excellent customer satisfaction and first-class service. To better meet these standards, Swiss Quality Hotels International is launching a pilot project together with HOXELL to enhance customer experience in the long term. This project is supported by a subsidy from SECO.

HOXELL is an innovative web platform that guests can use to tailor their stay at the hotel before their arrival. HOXELL improves management processes and enhances customer loyalty by placing guests and employees at the centre of processes. Guests perceive this as a marked increase in quality, and it allows employees to improve their performance. The project initially kicks off with 8 hotels with the aim of including further hotels after the pilot phase.

HOXELL recruited Alex Wyden as project manager. As a former long-standing employee of Swiss Quality Hotels International, Alex Wyden has extensive knowledge of SQHI and its members, which greatly benefits the project.

The hotel group welcomes the following hotels as new members:

– Hirschen Swiss Quality Hotel, Wildhaus
– Schweizerhof Swiss Quality Hotel, St. Moritz
– Aarehof Swiss Quality Hotel, Wildegg
– Villmergen Swiss Quality Hotel, Villmergen


Call center: +41(0)44 928 27 27

Swiss Quality Hotels
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